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In todays fast-paced business world, its not enough to just show up you need to stand out! But how do you do that without feeling like you constantly selling? This talk will explore how to transform your networking and marketing by creating content that truly connects. Using the Chemistry Framework, you?ll learn how to craft videos, posts, and conversations that showcase your personality, build trust, and turn casual connections into long-term business relationships.

Have you ever wondered why some videos spark instant engagement while others fizzle out? It?s not rocket science, but it does take the right formula. That?s where the CHEMISTRY Framework comes in.

Just like the perfect chemical reaction, creating impactful video content requires the right elements in the right proportions. The CHEMISTRY Framework is your step-by-step guide to mastering the art and science of video marketing, turning complex ideas into crystal-clear messages that connect, engage, and convert.

About The Presenter (One Paragraph):

Hi, I?m Gareth Williams, and if there?s one thing you should know about me, it?s this: ideas are my superpower.

My busy brain is a constant fizz of creativity, always looking for fresh, exciting ways to tell a story or solve a problem. Energy? I?ve got it in buckets. Vision? It?s my specialty. I?ve built my own successful business, so my ideas are tried and tested. I know what works, how to create a pattern interrupt and use creative ideas to stand out and breathe fresh life into marketing.

Now, I want to help businesses like yours shine by turning your stories into content that connects with your audience on a human level.

From vodcasts to testimonial videos to finding clever ways to repurpose your existing content, I bring a mix of boundless enthusiasm, strategic thinking, and a knack for making the process fun. Here?s the thing: I believe every business has a story worth telling. My job? To help you tell yours in a way that?s authentic, engaging, and totally you.

What?s in it for you when you work with me?

Clarity and Confidence: My knack for seeing the bigger picture means you?ll have a clear vision and actionable steps.
Authentic Connections: Through heartfelt storytelling, I?ll help you connect with your audience on a deeper level.
Less Stress, More Spark: I?ll handle the creative heavy lifting, you can focus on what you do best.

An informal chat in the queue for bacon rolls at a Networking Meeting led to Martin accepting a role as Executive Chair of a new start up

3 years of utilising 40 years of business experience ? what works and what doesn?t with Millennials.
The highs and lows which kept us learning every day
Do?s and Don?ts
Capturing our first investment
Government Grants ? good and bad
Securing our first sales
Lessons

I have accumulated 44 years business experience; having held senior positions in the aerospace industry for 20 years, in the public sector for 8 years and been a successful business owner and Chair/NED for the last 15 years.

In April 2022 I was appointed Executive Chair of an ambitious start up business in renewable energy. Enturi has secured ?301,000 of private investment and over ?551,000 in Government grants as well as a number of significant business awards/packages. I have increased the size of the Board, mentored both the co-founders. brought in new private investors and worked with legal, finance, HR and tax advisors.

My particular skills sets are leadership development and a detailed focus on the tools and techniques to deliver great customer service.